Focusing on the quality of its products, Adidas is in full fight with its main competitors especially with Nike. Adidas begins to be more and more strong in important markets such as China and the USA, we all know the quality of their products and with a strong strategy in online sales is definitely a good prospect.
Charts and stock prices are obviously not the way to compare two companies like Nike and Adidas (information resulting from a fundamental analysis can help us compare oranges with oranges). But it will certainly be interesting to see how these charts develop.
Currently Adidas is at a area that has been difficult to leave behind. However it is no small thing, since 2015 has a performance that has kept its investors and specialists happy.