SwissBorg could be the 'ICO' of 2018. Their concept and solutions for this space makes real world sense. The 'ICO' now ended, they met the cap and will trade on HitBTC first but other exchanges to follow. Right now my favourite pick for a real world business that can succeed in this space, not just hype. Their backgrounds provide a hint at what they can do and their ads are really well done from a non-hype but tremendous potential.
Plus it's Swiss based and will follow regulations, so much better for investors. The Swiss government is pro-cryptos and developing positive regulations for the space, because they know where the money is flowing:
"Switzerland has long been friendly toward blockchain startups and cryptocurrency organizations, and is home to "Crypto Valley," a region in the country known for the number of companies developing projects based on the technology."
As always, do your own 'DD'.
Direct link to their website: https://swissborg.com/
Medium article: https://medium.com/swissborg