COH Bull Reversal?

This could be a sexy payoff. Looking at the Sept 16 calls, you could get in at the 40 strike for about 85 cents right now. If this thing attempts a rebound back to $42-44ish, that could be a very very nice return. This based nicely last week, and on Friday had a nice MACD crossover on volume. Watching this closely as this stock has been beaten down so much more than it's nemesis KORS while having similar earnings/guidance. I like the turnaround story on this one.