Think of coffee not just as a hot beverage but from a business perspective. I make mention about businesses that stick have an economic moat in some way as it drives consumers to keep on keeping on their habits , like drinking coffee at least once a day.
It is no longer just serving as a functional benefit but in many aspects - a way of doing business. When you meet up with a client for a short meeting , you say - let's catch up over coffee. And because coffee is a hot beverage compared to Orange Juice or other cold beverages, it allows you to buy more time with your clients.
Of course, now times have changed and the Gen Y and Z are the ones that flock to the coffee joints to do their homework, a meeting place to chill and relax with friends. And the coffee menu has moved on from the traditional hot to cold as well, like Iced cappuccino, mocha, etc.
So, don't just spend the next 5 or 6 dollars in the coffee joints without taking some money back from the market. When you know your coffee is being subsidised by the commodity market, does it not feel better in the taste, fragrance and all ?
It is no longer just serving as a functional benefit but in many aspects - a way of doing business. When you meet up with a client for a short meeting , you say - let's catch up over coffee. And because coffee is a hot beverage compared to Orange Juice or other cold beverages, it allows you to buy more time with your clients.
Of course, now times have changed and the Gen Y and Z are the ones that flock to the coffee joints to do their homework, a meeting place to chill and relax with friends. And the coffee menu has moved on from the traditional hot to cold as well, like Iced cappuccino, mocha, etc.
So, don't just spend the next 5 or 6 dollars in the coffee joints without taking some money back from the market. When you know your coffee is being subsidised by the commodity market, does it not feel better in the taste, fragrance and all ?
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Praise the Lord. Congrats to those who followed.
