Even if you put funds into the coin market and try to buy the token, it is located at a high price, so I think that the price is lowered by futures or margin trading to buy at a lower price.
And, by buying tokens in the spot market, I think we are increasing our holdings.
In order for individual traders to withstand such a move, I think it is a way to protect the token quantity from large whales and institutional investors by increasing the number of tokens corresponding to the profit and making an effort to lower the average unit price of their purchase.