Facebook (FB) earnings preview: still no revenue diversification

Facebook continues to benefit from an increased allocation of marketing and advertising dollars toward online advertising, more specifically mobile and social-network ads where Facebook is especially well positioned. The firm’s Facebook app, along with Instagram, Messenger, and WhatsApp, is among the world’s most widely used apps on both Android and iPhone smartphones.

Facebook is taking steps to further monetize its various apps, such as launching interactive video ads and chatbots. As usage of messaging apps on mobile devices continues to increase, the firm will be using bots within its Messenger app to place native ads and create brand interaction for users and brand names, possibly resulting in higher ROI for advertisers.

www.finstead.com/bit...preview-July-17-2018