-First Mark Zuckerberg announced that he was looking into cryptocurrency back in late December.
-Second the latest Facebook scandals that revolves around privacy (user should have a complete control over privacy features, choose what to share in public and what not)
-Third, Justin vendetta said that the company (potential partner) was looking into verge 6 months ago
-Justin vendetta and Mark (Facebook's CEO) had kind of the same start, in a room, and hardworking
-Verge uses also TOR which is a more familiar technology to the public, and current engineer that works in facebook. no need for new recruiters.
-Last Facebook has banned all cryptocurrency ads which explains why verge has to raise the funds for a global campaign (since it cannot happen in facebook).
this is purely a Fanatic Theory which is not intend to speculate the price, however it does seem a bit logical to me. After all the announcement is just few hours from now, we'll see !