Tutorial:
HOW TO CRASH A GREAT COMPANY?
By Christian Bruch (CEO SIEMENS ENERGY)
0. You are the new CEO, You find a company fresh from IPO.
BUT THERE ARE SOME RED LIGHTS..NO PROBLEM, follow instructions.
1. Throw all the problems under the carpet and tell no one (least of all investors).
2. Make it look as if everything is "business as usual"
3. Problems exploded in your face? No problem, clean your face and lie 🤥
4. Investors run away? No problem, ask the government to save you w/Guaranties for your customers to believe that everything is fine.
5. They don't believe you anymore? No problem, keep meeting with politicians and visiting expos as if nothing happened.
6. The stock is under water (more than 50% down since IPO), No problem, repeat step 5 and keep going as usual. A new CEO job expects you soon.
Great Job!!!
Tutorial by Christian Bruch